All about life living in Singapore. A fan of Spider-Man with interest in blogging, social media, traveling, movies, comics, music, writing and whatever else you can think of ... I'm the SpideY of former www.moblog.com.sg.
Healthy living is about keeping your cool amid overcrowding in public transport and other places, despite having your patience tested over and over again
Japan iced bra aims to keep everywhere cool AFP - Thu, May 10, 2012
TOKYO — A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.
In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its "Super Cool Bra", featuring what appears to be a pair of small fish tanks encompassing the breasts.
These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer "a cool sensation against her skin", the company said in a statement.
A traditional Japanese wind chime -- and a mint leaf -- dangle between the cups giving an impression of cooling "by way of its refreshing fragrance and sound".
The company, which has a long tradition of novelty launches that are never made available for public sale, said it conceived of the bra in response to a need to save energy during the hot summer.
With no working nuclear reactors amid heightened public mistrust over atomic power in post-Fukushima Japan, the country has once again begun its "Cool Biz" campaign, urging people to dress down for work and avoid the need to crank up the aircon.