So far the weather has been fine over the last few days in the morning, but I wonder how these passengers are going to handle the situation on a raining day with such poor shelter that is not designed to brave the rain nor the sun.


All about life living in Singapore. A fan of Spider-Man with interest in blogging, social media, traveling, movies, comics, music, writing and whatever else you can think of ... I'm the SpideY of former www.moblog.com.sg.
I [Paul] planted, Apollos watered, but God was causing the growth. So then neither the one who plants nor the one who waters is anything, but God who causes the growth. (1 Corinthians 3:6-7 NAS)
Copywriting is defined in the Wikipedia as “the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.”
“Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media.”
The art of writing an advertising copy is based on the assumption that words can change the thinking, attitudes, beliefs, and behavior of an audience. If the writings in a copy fail to provoke attention, interest, desire, conviction, and action, it has failed its task and intent.
One of the oldest advertising copywriting formulae is AIDA: Attention, Interest, Desire, and Action. An ad that does not gain the attention of the reader will not to be able to do anything else. Only after catching attention can an ad arouse the interest of the consumer and create the desire for the product, service, or idea presented. Finally, the ad should stimulate some action by the customer, otherwise, it has failed in its purpose.
Some techniques a copywriter can use in writing persuasive ad copies include:
When writing a Headline for a print ad, consider the following guidelines:
When writing the Subhead, consider the following:
Some common mistakes to be avoided in copywriting include:
Writing a good copy requires much more than what is mentioned in this article. It requires research, thinking out of the box, and many other aspects. For more tips on copywriting, check out the many resources available on the web and read the relevant books by professional copywriters.