Christmas Cooking and Feasting

Some of us have just celebrated Thanksgiving with feasting, and it's that time of the year once again when all of us will soon come together to enjoy Christmas feasting as well, yet not everyone in the world has this same privilege. While some may complain about the preparation, the cooking and the baking, many like me who knows next to nothing about cooking and baking, often just sit around in expectancy to a feast in celebration of our Lord's birthday.

The Bible mentioned a great deal about feasting, but very little about cooking, except maybe for what is implied of Martha's distraction with her preparation when the Lord visited her home, and of another occasion when she prepared a supper for the Lord (Luke 10:38-42; John 12:2). In the Old Testament, the Bible mentioned many feasts, including the Feast of Unleavened Bread, Feast of the Harvest, Feast of Weeks, Feast of Booths (Tabernacles), and Feast of the Passover. Some of these feasts are still being celebrated today by Jews and by Christians in various parts of the world.

The Feast of Booths, for example, is being observed by some 50,000 Christians, according to an article at the web site of Wikipedia. This Feast, in some places in the world, is even declared as a Christian holiday, much like the Lord's birthday. The Book of Zechariah mentioned about this Feast as part of a prophecy of our Lord's return (Zechariah 14). Biblical feasts, such as this, are usually observed in honor of God to remember what He has done for His people. Likewise, when we celebrate Christmas with feasting, we must also remember the reason for our celebration -- the birth of Christ, born to die for our sins and to set us free from spiritual death.

While it is absolutely true that all of us who participate in the feasting appreciate and are grateful to the ones who prepare the Christmas feast out of love, in suffering and hardship to cook and to bake, we must above all things, always remember the purpose of our celebration. Christmas is indeed an occasion deserving of a great celebration with feasting, cooking, and baking, but we, who are the ones who prepare the food, and the ones who feast on the food, must always do it out of love and appreciation, not only to one another, but also to the Lord, Who is the reason we are celebrating the occasion. Let us all, therefore, when we eat of the food, the turkey and ginger bread, the delights of the stomach and appetites, remember that it is because of Jesus we are cooking and feasting on this joyous occasion.

Teach us, O Lord, as we celebrate Your birthday with joy and feasting, to remember You, the reason for our celebration, to appreciate, love, and cherish the ones who work so hard to prepare the feast, to cook and to bake, in love and charity, so that we may feast with joy and gaiety, with appreciation and without gluttony.

Beyond Christmas Cards

According to various sources¹ of information from the Internet, the custom of sending Christmas cards began in Britain around 1840 when the 'Uniform Penny Post' was first introduced to public postal deliveries, helped by the new railway system which enabled the public postal service in the 19th century. The Uniform Penny Post was a postal system that used a uniform rate of one penny to deliver normal letters of weight not exceeding half an ounce for any local post. This was how the prepaid postage stamp came to be established, which till this day is still being used by many postal systems around the world.

Following the introduction of the Penny Post postal system, Sir Henry Cole, a wealthy British businessman and prominent innovator of the 1800s who was also the person who modernized the British postal system, commissioned London respected illustrator and artist John Calcott Horsley in the summer of 1843 to design an impressive card for that year's Christmas, one that he could proudly send to friends and professional acquaintances to wish them a merry Christmas. The word 'merry' was used in those days as a spiritual word for 'blessed' as in ‘merry old England’ and that was how the first Christmas card was born.

Thirty years later, the idea of Christmas cards caught on with the Americans when Boston lithographer Louis Prang, a native of Germany, began publishing the cards in 1875 and earned the title 'father of the American Christmas card.' Today more than two billion Christmas cards are exchanged annually just within the United States, and Christmas is the number one card-selling holiday of the year.

Long before the idea of a Christmas card was even conceived, people were already exchanging handwritten holiday greetings, first in person, then via post, much like the way the Apostle Paul sent his greetings in his epistles (Philippians 4:21; 2 Thessalonians 3:17). Paul wrote the greetings with his own hand as a distinguishing mark in his letters, and such greetings had been a source of encouragement to many in building ties and relationships beyond the boundaries of different churches, cultures and geographical separators, in and off festive seasons. Given such richness of blessings deriving from written words of greetings, we should therefore continue with this tradition and not neglect reaching out to people through this mode of communication, whether it be by snail mail greeting cards or online e-cards, especially to the ones whom we may not be able to meet up due to distance constraints, or who may be faraway, overseas, or in another town.

This Christmas, therefore, let us rethink how we should rekindle our interest in sending out Christmas cards to greet and bless people. Do we know of a missionary who needs encouragement, or someone who needs cheering up, or a friend who needs the Lord? Remember, we can do our part in making this a special Christmas for them, and we can touch some hearts by simply adding a few words of our own to spice up the card with sincerity and truth to show we care. May God bless the sender and recipient of Christmas cards!

Dear Lord, help us in our haste not to forget the people You love, the missionaries, the pre-believers, our friends, colleagues and relatives. Teach us Lord to pen down meaningfully words of encouragement and care in adding these words to our Christmas cards. Do not let us take for granted what we can do through greeting cards such as these, in blessing each and everyone who receives the card, to let them know the special Someone who cares enough to come from heaven to earth to save us all.


¹ SOON Online Magazine; The Great Idea Finder; Wikipedia (Accessed on November 22, 2008).

Christmas 2008 @ Orchard

Song Lyrics: I Will Lift My Eyes

I Will Lift My Eyes - Bebo Norman
Written by Bebo Norman and Jason Ingram
From the album Between the Dreaming and the Coming True

God, my God, I cry out
Your beloved needs You now
God, be near, calm my fear
And take my doubt

Your kindness is what pulls me up
Your love is all that draws me in

I will lift my eyes to the Maker
Of the mountains I can’t climb
I will lift my eyes to the Calmer
Of the oceans raging wild
I will lift my eyes to the Healer
Of the hurt I hold inside
I will lift my eyes, lift my eyes to You

God, my God, let Mercy sing
Her melody over me
God, right here all I bring
Is all of me

‘Cause You are and You were and You will be forever
The Lover I need to save me
‘Cause You fashioned the earth and You hold it together, God
So hold me now


© 2006 Appstreet Music (ASCAP) / New Spring (ASCAP). All rights for the world on behalf of Appstreet Music (ASCAP) administered by New Spring (ASCAP)/ Peertunes, Ltd./GrangeHill Music/J Ingram (SESAC)

P.S. This song has been on my mind over the last few days.

Boring or Abundant Life

Some people see life as a boring routine, much like what is shown in the following video clip.

Others see life as a game, a stage play where a person fights his or her way through different stages in life to achieve the ultimate goal of becoming rich and successful, or a meaningless journey beginning from infancy and ending with death, where nearing the end of the road is a status of non-entity and the dependency on others for support before dying.

Jesus, in the Gospel of John, said He has come that we may have life and have it abundantly (John 10:10). What do we understand by living an abundant life? Is it living a life of riches and abundance, or is it living life abandoned of riches?

I used to live a relatively good life before, with more than enough material abundance to satisfy my wants and occasional indulgence on luxuries. God, however, has a higher calling for me to live a different kind of abundant life, not of the riches of the world, but of riches built on the foundation of solid rock.

After going through different stages in life, I have learnt that abundant life does not mean to live in riches, neither does it mean to live in deprivation, but rather it is to live for the Lord in all circumstances – for better, for worse, for richer, for poorer, in sickness or in health – to stay faithful and be a good steward of God's providence and resources. This, I believe, is the true meaning of living an abundant life, a life dedicated for the purpose of God, where only by serving Him can we truly be satisfied, not according to the measurement of riches in this world, but according to the providence of God in living a life of contentment and sufficiency.

SingTel Grid Girls Photo Gallery

SingTel Grid Girls @ MediaCorpTV Buzz

Misunderstandings

I am not sure why I am constantly being misunderstood.

Months ago, at a family dinner, when I asked for the amount I have to pay to split the bill among us siblings, my brother misunderstood me for being calculative and not willing to pay for his children's portion of the cost.

Today, I wrote an email to an administrative support staff of an organization to explain the reason for the many queries raised by me recently concerning errors at their web site, and to apologise for the inconveniences I may be causing them. The reply from the staff was for me to be patient and to understand the need for time. The intent of my email was to explain and apologise, but the staff misunderstood me as chasing them for faster support. I see no point in sending another email to explain further, as I believe they have received enough of my emails to get sick of me. So much for trying to be nice.

God help me ... I am so misunderstood!

What's My Personality Type?

I Am An ENFJ (Extraversion, iNtuition, Feeling, Judging)

The Giver

You strive to maintain harmony in relationships, and usually succeed.

Articulate and enthusiastic, you are good at making personal connections.

Sometimes you idealize relationships too much - and end up being let down.

You find the most energy and comfort in social situations ... where you shine.

In love, you are very protective and supporting.

However, you do need to "feel special" - and it's quite easy for you to get jealous.

At work, you are a natural leader. You can help people discover their greatest potential.

You would make a good writer, human resources director, or psychologist.

How you see yourself: Trusting, idealistic, and expressive

When other people don't get you, they see you as: Bossy, inappropriate, and loud

What's Your Personality Type?

No Right to Exercise Rights

Have you ever encounter having certain rights, yet being unable to exercise them? I think most of us have.

Take the example of a pedestrian crossing a traffic light. The traffic lights just turned green, but the pedestrian is unable to cross the road because a slow heavy vehicle is making its U-turn, so the pedestrian has to wait until the driver completes his turning, by which time the traffic lights may already be blinking or turning red. While the pedestrian has the right of way to cross the road, he has to wait in order to preserve his own life.

Take another example of feedback by citizens. As citizens, we often voice our concerns over certain issues, but the law on these issues often still gets passed against our wishes, simply because while we have rights to feedback, we do not have rights to make political decisions.

What about at our workplace? As workers, we have the right to reject our bosses' instructions, but we risk losing our jobs as a result.

All these add up to one point. We must all know whether it is right or wise to exercise one's rights in different situations. Making decisions about exercising rights can sometimes be an advantage and at other times disadvantage. Giving away our rights sometimes help resolve entanglement, and if not exercising our rights makes a vast difference between building or breaking important relationships, let us all learn to make the right decisions.

Saving the Earth is Difficult

Go green. Use fan rather than air-con. Save the earth!

This is easier said than done. For the last two nights, I have been without air-con because it was down, and I have not been sleeping well, very much like a panda with dark rings around my eyes at this time.

In reality, all of us have grown too dependent on conveniences offered by the world, and this dependency has come to the point of no return. We cannot live without conveniences, and all the more so with global warming, because it is quite impossible to do anything enthusiastically without the comfort of air-conditioning these days. Green proponents have suggested slowing down the process by taking actions to go eco-friendly, but in reality, it is quite impossible. What can we really do or how much can we do to save the earth by going eco-friendly?

Take Singapore for example. Once a month, the supermarkets do away with plastic bags, and business is NO longer as usual. This is by no means the fault of consumers. While the green proponents suggest consumers to do away with plastic bags, they appear to forget that near each HDB rubbish chute is a sign that states, 'Please bag your waste before throwing'. How can anybody expect consumers to do away with plastic bags if they are expected to put their waste into plastic bags before throwing down the rubbish chute? Unless someone can offer a better alternative or a solution, propositions to quit using plastic bags are of no use to anyone.

Maybe you have something to say about this? Let me know what you think. Share your thoughts here.

Breakfast @ Toast Box

Wanna have breakfast with me? ;p

Here's my favourite breakfast with ...

Teh Siu Tai @ Toast Box!

People I Avoid

Three groups of people I always try to avoid or overtake, especially when in a rush, running late, or in a crowd.

First, people with gadgets. These are the people who are on mobile phones, listening to mp3/4 players, playing Sony p2p gamer, or the likes.

Second, people with prams, trolleys, or children.

Third, people of a particular ethnic group with cultural practices that tend to be oblivious to people around them and seemingly always blocking others from moving forward.

I may sound like one who is being critical or harboring prejudices, but it is the truth and the facts of my life. For me, avoiding or overtaking them not only guarantees earlier arrival at destinations, but also ensures time saved with faster pace, that is, as a pedestrian on the walkways, minus hazards from bicycles.

Not the Destination But the Journey

"It's not the result that is important. It's the process you go through, the things you learn along the way that makes you the person you are."

Have you ever heard this statement before? If you have not, hear it from me - it is true!

Over the last three years, God has been teaching and molding me to understand what it means to do my best, and let Him do the rest. Our lives are in the Potter's hands, and it is not up to us to understand why many things in our lives do not turn out the way we want them to be. We often go through long processes to work towards a goal to achieve something, but sometimes at the end of it all, that something may turn out to be impractical, inapplicable, or does not fall through as is intended for, or in the way you hope it to.

Take for example a book you are writing which you hope to make known to the world, but somewhere along the way, something happened that requires you to abandon your writing permanently. How would you feel? What if, as an employee, you have worked extremely hard for a project, and just when you are ready to launch the end product, you are told by your boss that the project has been abandon? How will you react? Do you blame God for not letting you achieve what you have set out to accomplish, or do you see God's way of molding you through the whole process, so that you are ready whenever called for to do the task for someone else, or for the purpose of God?

Many of us live our lives believing 'what we do is what we get', but in God's equation, what we do may not necessary be what we will receive at times. Although, there is much truth about reaping what you sow, and being rewarded when you do good, or be punished when you do evil (2 Corinthians 9:6; Galatians 6:8), it is ultimately up to God to decide what is best for you and I. Moses' life is a good example of what this means. He has to go through the wilderness as a shepherd before he is ready to do the task of God, even though long before that he feels ready to do the task as a prince.

What we need to do therefore is to realize our place on earth. Our task is to do our part in the process, to learn what we need to learn as we are molded in the Potter's hands, leaving God to decide on the result.

I [Paul] planted, Apollos watered, but God was causing the growth. So then neither the one who plants nor the one who waters is anything, but God who causes the growth. (1 Corinthians 3:6-7 NAS)

Best of Eastern Europe

The Holocaust

Hilter will always be remembered in history for the many killings and pain he inflicted on people, especially the Jews, but how many people know what Germany would be like today if not for him?

One of the things he did which he meant for evil, was to build good transportation, which he purposed for the extension of his conquest and kingdom. This same transportation today serves well for the Germans and the international market in introducing trade beyond boundaries, to extend reliable products created by the highly skilled German in their area of expertise: science and technology.

Food for Thought
A lesson we can learn from this is that what man has intended for evil, God can use it for good. Sometimes we may see the pain while going through, and we may fail to understand why things happen the way they do, yet in time to come, we can be assured it may be meant for good. If we live our lives with this in mind, knowing that we are just a passerby on earth, intended for eternity, then we should live each day meaningfully, to fulfill our purpose here on earth, within this short span of life we have, to build what is eternal, rather than what is temporal.

Epilogue
I have just returned from Eastern Europe and had the opportunity to visit the world's largest concentration camp at Oswiecim of Krakow in Poland where the Jews and other people of various nationalities were tortured by Hilter's men during the Holocaust. The cruelty and the sight of the place brought about these thoughts which I have penned in this blog.

Long Queue Every Morning

Not the longest queue yet, but this is the regular sight you can see every morning between 8am to 9am below the MRT track af Jurong East station.

The queue is for the shuttle bus service to International Business Park (IBP), and on certain days, it can stretch all the way to the next road junction, sometimes under scorching sun, sometimes superficial rain. On a day when the rain gets too heavy, the queue rearranges itself under the shelter beneath the MRT track in squeezy zig-zags that often give queue-jumpers an opportunity to skip the queue within the already stifling crowd.

Such is the situation workers at IBP face every day, and on an extremely hot morning, this can be unbearable. Is it, therefore, good enough reason and the right time for the relevant authorities to start looking into how this painful daily routine may be solved, and consider the provision of a sheltered path for these sufferers?

read more ...

Love, Life, and Friendship

1. Love without Measure
2. Don't Look for Faults
3. Give and Take
4. Learn from Disappointments
5. No Going Back ... Just Move Forward

6. Understand the Purpose within Ups and Downs

7. Stay Happy Always

Modern Kampong

Up north in Singapore where I stay, is a canal that stretches across the estate where I live. The pictures below show the kind of environment and surroundings I pass by everyday, which I seldom pay attention to. Beautifully swampy, don't you think? Does it look like a modern kampong to you?

People in Singapore are always too busy to appreciate their surroundings, and even though pictures such as the following depict a sense of serenity, most of us don't even notice how nice God's creation can be, to take time to appreciate nature, before global warming takes them all away!

Learn, therefore, to appreciate what God has given us, for without green, there is no nature.

A View of My Daily Surroundings

CNY for the Non-Nuclear Family

Before going into the details of what it means for a non-nuclear family to face the Lunar New Year, here are a few things that need to be first explained and defined.

The term 'nuclear family' refers to "a couple and their dependent children, regarded as a basic social unit" as defined by the Oxford Compact Dictionary. A non-nuclear family therfore refers to a couple without dependent children. CNY refers to Chinese (Lunar) New Year, the time of the year whereby many, if not all, Chinese come together as a family to celebrate the new year over fifteen days following the lunar calendar, with visitations to many relatives, and to give away 'ang pows' (red packets) containing money to their unmarried children.

Such a joyous occasion calls for the reunion of the family for a time of feasting, usually on the eve of the CNY or earlier. CNY is therefore a time of celebration especially for the Chinese nuclear family, but to the non-nuclear family, it is not unusual to see them away or out of town, seemingly to avoid the festivities, which often is misunderstood as anti-social. The truth however is however far from what most people think or imagine. To the non-nuclear family, CNY fesitivities are not always a joyous occasion, and there are valid reasons why this is so.

Take the example of the reunion dinner. Suppose the gathering is made up of the parents, four brothers and sisters with their spouses, with three of having grand children. The one without children are often seen as a family unit and the cost of a dinner is usually equally divided between the brothers and sisters with inclusion of the parents portion. This will mean that the one without children will also be paying for the cost of food consumed by the children of the other three, and this amount can often add out to a few hundred dollars.

To the non-nuclear family, ang pows are given away to the children of the other three with no returns, simply because they do not have children to receive any, and this again adds up to another sum of money. All these disadvantages add together however are not all the non-nuclear family has to faced. The real reason why CNY festivities are a turn-off to them is actually related to people, the relatives, and what they say. Constantly, the non-nuclear family is asked by relatives as to why they are without kids and as to when they are going to have kids. Procreation is an expectation in the Chinese tradition, and without kids, a family is seen as incomplete or incompetent. Regardless whether the couple choose not to have kids or whether they are unable to have kids due to whatever reason, it is unacceptable to these relatives, and with piece of news, the mouths often spread to the whole community of relatives with gossipings, which sometimes hurt painfully for the non-nuclear family.

These are the real reasons why non-nuclear family runs away from festivities that require the meeting up with relatives. Therefore, if anyone chooses to point a finger to say a non-nuclear family is an anti-social family, think again, because such things are not for us to say. Be it nuclear or otherwise, let us learn to mind our own business and let the family of two live their lives to the fullest.

Christmas at Causeway Point

What Goes In Need Not Be What Comes Out

It is not what enters into the mouth that defiles the man, but what proceeds out of the mouth, this defiles the man.

Do you not understand that everything that goes into the mouth passes into the stomach, and is eliminated? But the things that proceed out of the mouth come from the heart, and those defile the man.

For out of the heart come evil thoughts, murders, adulteries, fornications, thefts, false witness, slanders. These are the things which defile the man; but to eat with unwashed hands does not defile the man.

- Jesus, Matthew 15:11, 17-20 (NAS)

Cultural Differences and Toilet Bowls

In the USA, it is a norm for toilet bowls to be covered after use. This is politeness performed with the next user in mind to indicate the bowl is fit for use and in order the next person may not faint at the smell,

In Asia, it is a norm for toilet bowls not to be covered after use. This is performed with the males in mind, so that reckless aiming may not stain the seater for the next user, and in order to reveal the condition before use.

In a place where the two cultures meet, however, different responses take place.

To the Asian, when a toilet bowl is covered, what immediately takes place is a feeling of distaste, and what comes to mind is a likely soiled and dirty toilet bowl hidden behind the cover, possibly containing unflushed waste or jammed-up materials, or spills of blood stains within. What comes next is therefore expectable; a move away to another bowl, or a flushing before lifting the cover, or the time for reality call.

To the American, when a toilet bowl is uncovered, it means a lack of manners, or an act of inconsideration for the next user, or worst, the shock of a seater cover spilled with urine and the content in the bowl unflushed.

Such are the cultural shocks we have to face in a world with cross cultural mix. If you have in mind a plan to live anywhere else other than your hometown, you must therefore be prepared and get accustomed to the new culture before you take the plunge.

Writer or Editor or Both

A writer cannot be an editor at the same time, but at a different time, this is possible.

I am not saying a writer cannot be an editor, or vice versa. The key emphasis here is time, or the proximity of time between the two roles being played. If you are writer for a piece of work, you cannot be an editor for the same piece of work immediately after writing the piece because the same blind spot you as a writer faces during writing will also be unseen and unrecognized by you as the editor.

A writer can edit his own work, but it is best to have someone else does it, especially when there is a constraint of time. If a writer has to be the editor for the same piece of work, then a break or an interval is imperative between the time of completing the writing and the starting of the editing. The writer must, within the interval, free his mind from the pressures, prejudices, and the intensity inherent in a writing environment or during writing, and prepare himself at heart and mind for editing.

One of the best ways of freeing one's mind between the two roles is to go away to a place where nature is visible, where noisy sounds are far away. However, this is not always possible, so an alternative is to get oneself away from the previous piece of work and do something else, preferably less stressful, and then return with a refreshed or renewed mind. Whether you are a writer or an editor, or both, it is always good to have a break between writing and editing.

However, if taking a break is not possible, the best way to perform the two roles consecutively is to write one piece and edit a different piece. Usually, the different piece is written by someone else, and that helps to clear one's mind off from one's own work. There is no conflict in this case between playing the role of a writer and an editor at the same time, since both the pieces are written by different people, and to edit and spot the mistakes in the writings of another is usually relatively easier. However, if this again is not possible, editing a different piece written by oneself is still better than editing one's own piece of work immediately upon completion.

Following the above arguments, a writer can therefore be an editor, and vice versa.

Copywriting

Copywriting is defined in the Wikipedia as “the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.”

“Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media.”

The art of writing an advertising copy is based on the assumption that words can change the thinking, attitudes, beliefs, and behavior of an audience. If the writings in a copy fail to provoke attention, interest, desire, conviction, and action, it has failed its task and intent.

One of the oldest advertising copywriting formulae is AIDA: Attention, Interest, Desire, and Action. An ad that does not gain the attention of the reader will not to be able to do anything else. Only after catching attention can an ad arouse the interest of the consumer and create the desire for the product, service, or idea presented. Finally, the ad should stimulate some action by the customer, otherwise, it has failed in its purpose.

Some techniques a copywriter can use in writing persuasive ad copies include:

• Cliches or buzzwords, such as, now, new, here, at last, and today.
• Action words, such as, buy, try, ask, get, send, taste, watch, look, come, and many more.
• Emotive or exciting words, using adjectives that enhance facts, such as, splendid, amazing, delightful, beautiful, and wonderful.
• Alliteration or a form of repeating sounds pleasing to the ear, but not overdone, obvious, or irritating, such as, 'Let the train take the strain,' 'Don't be vague, ask for Haig,' and 'Go well, go Shell'.
• Colloquialisms or writing to imitate informal speech, such as, 'Pick 'n Choose', 'Fish 'n Chips', and the use of words, such as, don't, wouldn't, won't, what's, and other abbreviations.
• Punctuations and grammar, such as, 'Save the children. Now.' 'Write his name in gold. Remy Martin.'
• Repetition, such as, the use of same word to open each paragraph, plugging brand or company name throughout the text.
• Intertextuality or the association of a text to other texts or signs, such as the use of the word 'lock' to associate with security, or the use of a statement, term or sign from a movie or other media.
  

When writing a Headline for a print ad, consider the following guidelines:

• Make the headline a major persuasive component of the ad
• Appeal to the reader's self-interest with a basic promise of benefits
• Inject the maximum information without making it cumbersome or wordy
• Limit headlines to about 5 to 8 words
• Include the brand name in the headline
• Entice the reader to read the body copy
• Entice the reader to examine the visual in the ad
• Never change the typeface in a headline
• Never use a headline whose persuasive impact depends on reading the body copy
• Use simple, common, familiar words

When writing the Subhead, consider the following:

• Subhead should reinforce the headline
• Subhead should entice the reader to proceed to the body copy
• Subheads should stimulate a more complete reading of the entire ad
• The longer the body copy, the more appropriate the use of subheads
• Keep the use of subheads to minimum - they can clutter an ad

When writing the Body Copy, consider the following:

• Use present tense whenever possible
• Use singular nouns and verbs
• Use active verbs
• Use familiar words and phrases
• Vary the length of sentences and paragraphs
• Involve the reader
• Provide support for the unbelievable
• Avoid clichés and superlatives
  

Some common mistakes to be avoided in copywriting include:

• Vagueness, resulting from generalization of words or imprecise meanings.
• Wordiness, where economy of words is paramount because a copy has to fit within limited space and time before it bores the audience.
• Triteness or unoriginality, where the use of clichés and worn out superlatives can create a dull and outdated image for a brand or firm.
• Beyond Creativeness, where creativity is taken overboard for the sake of creativity. A copy must remain true to its primary responsibility: communicating the selling message.
  

Writing a good copy requires much more than what is mentioned in this article. It requires research, thinking out of the box, and many other aspects. For more tips on copywriting, check out the many resources available on the web and read the relevant books by professional copywriters.

Intolerable Agitation

I am an attention grabber, not because I am handsome or a hunk, but because I get agitated with inconsiderate people blocking everyone's way in train, bus, shopping mall and on the streets, agitated enough to express it in action of hurried gesture and frustration with ever growing impatience.

I know this is not good for my heart, especially when I have recently been admitted to hospital for irregular heartbeat. Yes, my agitation and impatience have taken their toll on me. With my desire to always be considerate and to put others first before me, I have expected too much of others to do likewise, and in this, I have been constantly disappointed to the point of agitation.

It appears I am one who does not know how to take things easy, and with the high expectation I set for myself, I have been miserably mistaken and over confident to expect the general mankind to recipocrate. All I learn daily is that rather than responding in kind, people take advantage and become even more inconsiderate. To give in to their abuse however is pushing me to the limit, and I am breaking down, not knowing how to enjoy or live my life while I am still here on earth.

Life is full of disappointments, and it is too much to expect much from others. Maybe I should care less and behave like the inconsiderates, but then it is against all I hold fast to and believe in, and I cannot, because not only is it against my principles, but it is just not me.

Teach me, therefore, O Lord, to stay calm in the midst of agitation, not expect too much of others, and to live life peaceably in co-existence with people of different cultures and different behavior.

A Prayer for Calmness

Keep us calm O Lord
And still our hearts to know
Your presence here with us
Now and always wherever we go

Help us be patient Lord
Help us keep our coolHelp us in everything
Remember to honor You

Lead us in all we do
Help us completely put our trust in You
Because You are righteous and faithful
Always abounding in lovingkindness
Unchanging and true
Your word O Lord is truth

Disposable or Undisposable?

We frequently use disposable cup, fork, knife and spoon, but have we ever stop to think whether these items are really disposable?

The term 'disposable' is used on such items because they are intended to be used once and then dumped. Dumping, however, accumulates waste, and waste is undisposable. It requires land, and land is scarce, and dumping increases wasteland, and wasteland is where we hold undisposable refuse.

Each time we draw away a 'disposable' item, we need therefore to think carefully whether we are contributing to the death of the earth and its environment where we live in. We need to ask ourselves whether we are playing a part in saving Gaia, or killing it daily?

The disposal of waste has long been an issue of the entire globe, but few actually see or know where our garbage goes to after we 'dispose' of it. We must therefore conscientiously make effort to learn more about what is at stake, and to take measures to slow down the death of mother earth through recycling.

For a more comprehensive study on this subject, please read 'Waste Disposal.'

Hard Times

Many things happen in our lives and many more will continue to happen. Sometimes it can be difficult going through hard times, and sometimes we may not understand why, but one thing is sure, all things work together for good, according to God's purpose in our lives (Romans 8:28).

If you ask God to answer a need, you can be sure He will answer your prayer, but sometimes the answer can be immediate, sometimes longer, or sometimes you may have to go through it. All prayers are answered, whether now or later, yes or no. All you need to do is trust Him and give your heart to Him (Proverbs 3:5-6). Lay your worries and troubles at His feet and worry no more, for God is with you, He will help you and take care of you (Isaiah 41:10).

Therefore ...
'Do not fear, for I (God) am with you; Do not anxiously look about you, for I am your God. I will strengthen you, surely I will help you, Surely I will uphold you with My righteous right hand.' (Isaiah 41:10 NAS)

Remember what Jesus says ...
... ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you. (Luke 11:9 NAS)

Sometimes ...
You do not have because you do not ask. You ask and do not receive, because you ask with wrong motives, (James 4:2b-3a NAS)

Therefore ...
... seek first His kingdom and His righteousness, and all these things will be added to you. (Matthew 6:33 NAS)

Do not worry then, saying, `What will we eat?' or `What will we drink?' or `What will we wear for clothing?' ... for your heavenly Father knows that you need all these things. (Matthew 6:31-32 NAS)

So ...
... do not worry about tomorrow; for tomorrow will care for itself. Each day has enough trouble of its own. (Matthew 6:34 NAS)

A Day of Celebration

After twenty years of on and off attending classes, writing assignments, and sitting for tests, I am finally attending the last class for a certificate course in religious studies this evening.

The course which is conducted at a Bible College for the School of Theology consists of sixteen units, broken down into the following subjects:

• Old Testament (4 units)
• New Testament (4 units)
• Doctrine (2 units)
• Missions (2 units)
• Christian Education (2 units)
• Electives (2 units)

At this end of the course, students will obtain the Certificate in Christian Studies.

Some people has asked me why I have taken up this course, since it does not add up to provide any transferable credits for a degree or higher course in any theological seminary, nor am I planning to become a lay leader, pastoral or full-time church staff. After all, it does not provide credits to greater spirituality or entry to heaven.

Well, don't ask me why. I take it because as a young Christian years back, that was my interest, and I don't like to do things half way or leave it uncompleted. It's a promise I want to keep with God, after completing my academic studies.

Just last year, after six years of anxiety, stuggle and many sleepless nights, I have finally completed my degree in media studies. Now is the time to 'pay back' what I have started to do a long time ago, and although there have been much inconveniences weekly in getting to the classes, it is all well worth it. My academic study is not wasted too, as it helped me hone my skills in preparing for the assignments in this course, and to obtain better grades.

This is a day for celebration!

Nodding and Shaking Heads

Have you ever been puzzled by the answers people give by nodding and shaking of heads?

This seems to be a common practice in this country where I live, especially at crowded eating places. What I am talking here is the answers I get from people when I ask the following questions:

Is this seat taken?
May I sit here?

The strange thing about nodding and shaking heads to answer questions while people are in their midst of eating is that the answers are often inaccurate and frequently the opposite of what they intended the answers to be.

When I ask, "Is this seat taken?", I often get a response by people shaking their heads, which to me means 'no, the seat is not taken,' but they mean to say 'yes' the seat has been taken.

When I ask, "May I sit here?", I get a response by people nodding their heads, which to me means 'yes, you can sit here,' but they mean to say 'no, the seat is taken.'

When I ask, "Is this seat taken?" and they nod their heads, I sometimes have to ask again to make sure the seat is taken because often they mean the opposite, as in "Sure, go ahead and sit".

When I ask, "May I sit here?" and they shake their heads, I often have to ask again, because they may mean, "No, nobody is sitting here".

With these kinds of responses frequently taking place, I am often led and misled in getting a seat, and walking around to find a seat to sit down and eat is no easy task, especially when you are eating alone.

The puzzling and confusing gestures people make in answering questions are often unreliable, and if I am asked the same questions and I do not wish to open my mouth to answer, I choose to do none of the abovementioned gesture, but simply use my hands to motion a welcome to tell the asking party, "You're welcome to sit here."

For a study on this subject, please read article, Nodding Or Shaking Your Head May Influence Your Thoughts, by Ohio State University (OSU) Research News.

Translations

I can now better understand why books with different translations appear at time to vary in content or context.

In recent months, I have the opportunity to translate and edit several articles of different languages into English with the help of online translators. Some of the languages for translation include French, Italian, Hungarian, and Japanese.

One of the greatest difficulties I faced in translating the languages is the many varied meanings of a word. Take French for example. The word 'apres' or 'a pres' is translated by the different online translators as 'after' or 'near'. A sentence such as the following:

Après ses casinos, le groupe Louvre Hôtels souhaitait également offrir aux clients de son hôtelier un accès Wi-Fi gratuit

therefore, can be translated as:

After its casinos, the group Louvre Hôtels also wished to offer to the customers of its hotel free Wi-Fi access

or

Near its casinos, the group Louvre Hôtels also wished to offer to the customers of its hotel free Wi-Fi access

This sentence which is at the start of a new paragraph however appears incorrectly translated, based on the structure and preceding paragraphs which made no mention of what is before, hence, 'after' cannot be used. The word 'near' seems logical, but in understanding the context, does not seem to fit the starting point of a new paragraph, so a French to English dicitionary was consulted.

Apart from the meanings 'after' and 'near', the dictionary also defines 'apres' as 'in front of', which put the whole context of the sentence in different light. The plausible meaning of the abovestated sentence therefore can be translated as:

In front of the casinos, the group Louvre Hôtels also wished to offer to the customers of its hotel free Wi-Fi access

Having determined 'in front of' to be the 'correct' translation, most of us will automatically assume the same word 'apres' used at the beginning of the next paragraph means the same thing, but this is far from the truth and presumptious, as in the case of the article I was editing. Reading through the context of the new paragraph:

Après un état des lieux et une série de tests en réel, c’est la gamme sans fil AirPremier qui a été retenu pour répondre totalement aux contraintes techniques Wi-Fi des hôtels

the correct translation will appear to mean 'after' rather than 'in front of', as in the case of:

After an inventory of fixtures and a series of testing in 'live' environment, it is the wireless AirPremier which was retained to answer completely the technical constraints Wi-Fi of the hotels

Following this thread of discussion, it is clear that translations and interpretations can differ in context. This is probably why different translations and versions of the Holy Bible can sometime appear to be different in interpretation of certain passages and verses in specific context. When read as a whole, however, the focus of the Bible is essentially the same, and it is our attitudes as the reader in understanding the truth within that is important.

Online Translation Tools:
www.google.com/translate_t
www.worldlingo.com/en/products_services/worldlingo_translator.html
www.freetranslation.com/
www.translation-guide.com/free_online_translators.php?

Difference between Bosses and Subordinates

Ever wonder why you work so hard and still get nowhere?

You may be more skillful or knowledgeable than your supervisor or your boss, but you are the one doing all the work while he or she is the one who needs only to do the talking to get things done. It is, of course, possible that your supervisor knows better than you, and his or her time may be more precious than yours, but at the end of the road, it is usually (or always) you who sees things through.

Here lies the difference. People believes bosses use brains, subordinates use brawn, skills, or qualities most deem not worth much. In reality, all these are plain abuse, the conditioning of a capitalist's wayward mentality, shaped by governance and society. The philosophy underlining this belief is:

"Being able is good, but being able to make use of able people is better" - me.

If you, like me, are facing the same nonsense as an employee, then you must learn to do things differently. You'll need to do whatever you can to show your visibility, to obtain the recognition you deserve, to show the work you've done, or lose your credibility and be misplaced or replaced eventually!

Slowing Down

Living life in the fast lane is never easy.

I've been rushing all my life. I rush to catch buses and trains, I speed walk to reach places, I hasten my pace of working to meet deadlines. I am always conscious of lost time and every minute counts in my life. I am breathless most of my time, and my heartbeat is faster than usual.

I am now learning to slow down. I miss the bus and train if I have to, I walk slowly and careful, I work the best I can do, but I won't rush to finish my work even if there is a deadline. I am learning to be less conscious of the limited time I have, and I am catching my breath, slowing my hearbeat to normal pace.

Why? Because when I rush up the stairs to catch the train or run after a bus, I heat up and I can't relax, my blood shoot up. I don't walk speedily as before, because on many occasions I have fallen and injure myself especially on wet floor. Just recently, I rushed and I rushed to meet the deadlines my supervisors gave me, but the materials I need never come on time, and at last minute I will always have to stay staggering number of hours overtime. When I miss the deadline, of which is no fault of mine, my supervisors, the project managers themselves, did not bother because the deadlines they set are for driving people, by which they themseleves fail to meet, nor see the urgency, so why should I bother?

The result of all this is a regular reading of 150/90 blood pressure for the past six months, and I've been advised to start taking anti high blood pressure medication to bring it down. I am constantly faced with dizziness to which even Stemitil has now lost its effect on me and I am breathless easily.

There is no point in rushing to meet the targets set by men, for their expectations have no end. If our health is at risks because of them, life is not worth living the way it is. Enjoy life while you can, find rest and relaxation, laughter and joy, for by God we have been created, and for His purpose we have been made. Take time and do the things we have always wanted to do, but don't get to find time to do. Live life abundantly (John 10:9-10).

News and Media Archives

News agencies often use archived pictures and video clips for re-publishing in general news articles. This method of placing back-dated clips or pictures however can mislead audience to perceive the visuals as occurring only recently.

Just yesterday, a friend of mine was perturbed when she saw her picture appear in an article of a local newspaper which was taken by the press two years ago for an event. Although the picture from the archive is appropriate for the theme of the article in illustrating the dependency of good teacher-pupil relationship in providing effective teaching, it is seemingly 'incorrect' to portray it as part of a recent news relating to a subject discussed in Parliament concerning a new method of assessing teachers under the Enhanced Performance Measurement System, especially when it is published without prior permission from the person in the picture. This, however, is how it is with news reporting. Where a piece of news has been accepted for publishing by the press, all its content essentially becomes the property of the news agency, in which the agency reserve all rights to do anything they want with it, including the pictures. Such content once published is deemed to be for the 'public' eye, hence, can no longer be considered private, which would require the agency to request permission before re-publishing. However, if the picture is being misused to convey something not relating to the original intent, the matter can then be brought up for scrutiny.

Take the example of the news station that presented an archived video clip of the celebration by Iraqis after the September 11, 2001 event where the twin World Trade Center towers were destroyed in New York. This piece of news was telecast throughout the world and created much hatred, resulting in Gulf War II. The video clip in question, however, is not shown 'live' from Iraq, but from an archive in the library. In reality, nothing of that celebration took place, yet by telecasting the clip immediately after showing the video of what happened to the World Trade Center, audience's perception was misplaced, resulting in hate.

The issue being discussed here is not to determine the extent in which the journalism code must be adhered or about what is and what is not ethical. It is about how audience must perceive news that is found in the newspapers and TV news. To this end, my wish is for all of us as readers of news, to learn to see beyond what is written in the text, so as to decipher for ourselves what is true and untrue, what is real and unreal, and what is right or wrong.

Photos of Adelaide